A wonderful talk to the clients of digital marketing company iProspect in Old Port Montreal October 7 2015. Their annual Summit Day had speakers from Google (Gabriel Verkade) Unlock Brand Creativity through Performance and Facebook (James Chadwick) Be Brave, Make Business Personal. Immediately following my presentation they had organized a brave activity to forward rappel down a 25 storey building in the Old Port. What an absolutely genius marketing idea. I stayed for the day, rappelled with the group, and immensely enjoyed the whole day’s events. Bravo.